Specifically I’m talking about Borders bookstores in New Zealand. Now I know there are many reasons to dislike them not least of all the potential to damage the local independently run bookstores. Wellington is blessed with some brilliant stores and I hate that Borders attempts to lure me away from them.
Now I won’t deny I’ve purchased at Borders, those special deals are hard to walk past. The chance of me shopping there much more are lessening by the day. They annoyed me right from the first time I went to their website. They asked my to pick my favourite borders and yet my all time fave Borders is in Europe and that one wasn’t on the list. Actually they wanted me to pick the closest store to me – it isn’t my favourite and never will. Say what you mean, don’t be all cutesy about it.
Why is it, every single time I buy at Borders they insist on asking if I get their emails with the deals – WHY? I’m so sick of it, all I wanted was the newspaper, I’m already signed up, leave me alone. And then there’s those emails and their special offers. Hey, I’m happy to take that 30% off a DVD or whatever the offer is. But, seriously, you want me to print out the voucher wasting paper and toner and bring it into the store. Even worse you tell me I can use it up to four times and you want me to print four copies. How many trees does Borders waste on vouchers each week. It is really starting to annoy me. Dymocks have a plastic card and give me a percentage of every purchase back in discounts. Unity has a ten trip card again giving a percentage off my 11th purchase. Why are you so environmentally unfriendly Borders?
So, you can use the Borders vouchers four times, well, if you take in four copies of each voucher that is. But do you know what? You can’t use them in a single transaction. You can stand at the till and do four separate transactions though. How crazy is that. Those rules just make you look silly Borders – SILLY.
Now I have even more reason to detest Borders. To show their commitment to the environment they now charge 10 cents for each plastic bag. Now I turn down plastic bags most of the time. If it is pouring with rain outside and I’ve just spent $100 on books or DVDs is a bag too much to ask for. I can’t help but feel Borders is being a complete hypocrite here. If it really cared for the environment it wouldn’t make their customers print out discount vouchers to bring into the store. And if they really cared for their customers they wouldn’t make them go through the farce of the checkout merry-go-round on the odd occasion a customer wants to use more than one voucher.