I hate grocery shopping. I may have mentioned this before but I hate going to the supermarket with a passion. Nothing bores me more than pushing a trolley up and down the aisles getting stuck behind dawdlers and aisle hogs. Then there’s the torment of watching someone pack the tinned goods on top of the bread.
I decided to take the plunge and go online. How hard can it be? Hmm… Having considered my online options, which are fairly limited I opted for Woolworths. Honestly, what muppet at New World thought putting an ad for online shopping on their website was a good idea – WHEN THEY DON’T DO ONLINE SHOPPING. Sheesh. Anyway, back to Woolies. Registering was easy – possible too easy. One thing annoyed me, endless mention of the onecard and the savings to be had but do you think they provided a link to apply for one? Okay, so I understand in the middle of one registration process they don’t want to send you off to another but for goodness sake would it have been too much trouble to add a box to the form “Sign me up for the Onecard” and dynamically add another page to the form for those who tick the box.
The shopping experience took some time – partly I think since I could not get my head around their taxonomy. It went to too finer a level, just show me all the rolls and buns don’t make me try and figure out what type. Browsing the aisles of words got a bit frustrating. Making a list and searching turned out to be much easier. I realised too I have no idea what a carrot weighs. Fortunately one of the few good things is that you can buy your veg by the kilo or piece. So I’d like to see a visual representation of the aisles and I want to see the product details. Don’t just show me the front of the packet, either let me rotate it or give me the data from the back of the packet. If I can’t read the contents and nutritional value I don’t think I’d try something new in an online shop. Woolworths need to watch the labelling too. There were a couple of things I didn’t buy as the pictures didn’t match the words and I couldn’t be sure which I would get.
So, the order was submitted from the comfort of my couch. I got the confirmation email, all fairly standard. I was sort of surprised there was no evidence of any checking on the first order. Sure enough “Wendy” contacted me at a highly inconvenient time to ask me if I knew I had ordered groceries. She then wanted my birthdate and address – over the phone! Hello, how stupid are you Woolworths? In this time of identity theft do you really expect me to hand this over to Wendy? How do I know she is who she says she is? You don’t say you are going to do this. How do I know it is genuine? The first time you order a pizza with Hell they make it clear they will phone you back to confirm. Why don’t you state this in your email notification. “If this is your first order we will phone you to verify”. It isn’t rocket science. So many usability issues in one process. I’m sure they can only get away with it due to the lack of competition.
Fingers crossed my groceries will arrive tomorrow morning complete with Saturday paper and fresh bread and delivered within a 2 and a half hour window which isn’t too bad. Will they be on time, will it live up to expectation and will the bread be on top of the tinned goods for once. In 12 hours or so I will know.